Een krachtig verkoopgesprek voeren achieved je klant, maar deze ook op ieder instant kunnen ontkopen als jij ziet dat jullie geen match zijn. Hoe doe je dat? Wat zijn onze ervaringen? En heeft het ons dan verlies of juist winst gebracht?
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In deze aflevering leg ik daarom uit wanneer je op branding en wanneer je op positionering inzet. Zo laat je beide krachtig voor je werken!
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